Here is what you can expect at the 2011 Joint Meeting

Sunday, March 20, 2011
Registration 12:00PM-5:00PM

Official Ring Program Workshop 1:00PM-4:00PM

CSA-NYS Board Meeting 1:00PM-5:00PM

Scavenger Hunt 2:00PM-4:30PM
Here is a great opportunity to have some fun, work as part of a team and learn the layout of Mohegan Sun! PRIZES for all participants!


First Timers Reception 5:00PM-5:30PM
All first time attendees and exhibitors are invited to attend this reception! Meet fellow first timers as well as CSNE and CSA-NYS board members. Make new connections and learn more about the upcoming meeting.


Opening Night Networking Reception 5:30PM-6:30PM
Get reacquainted with your industry friends and colleagues and make new connections before heading off to one of Mohegan’s many excellent restaurants.


Dinner on Own at Mohegan Sun 7:00PM-10:30PM
Many restaurant options to choose from! Click here for more options: http://www.mohegansun.com/gateway/dining.html Please note – most of the fine dining options require reservations and can fill up well in advance on the weekends.


Unofficial Meet-Up 8:00PM-11:00PM
Continue your Joint Meeting & Trade Show networking experience in the evening at the unofficial meet-up location, The Dubliner. Stop by and say hi to your new and old industry friends!

An authentic and lively 3,000 square-foot Irish Pub, The Dubliner features traditional pub fare, including Guinness Stew, Bangers and Champ, Corned Beef and Cabbage and much more. Choose from an assortment of beers on tap, enjoy a cocktail with friends at the bar or relax by the fireplace. At The Dubliner, you’ll feel like you’ve been whisked away to the heart of Ireland.


Monday, March 21, 2011
Registration 7:00AM-5:00PM

2 Separate Business Meeting Breakfasts, CSNE, CSA-NYS 7:30AM-8:30AM

What’s Hot Idea Exchange 8:30AM-9:45AM
Come learn about the hot new trends for 2011 in this interactive session. We’ll talk about apparel trends and show new garment styles and new decorating techniques. Are crews back in style? Come and find out. We’ll also hit the highlights in hats, souvenirs, bags and supplies. Also please bring 3 or 4 best selling items from your store to share with the group during the Idea Exchange. There’s no better endorsement than hearing about and seeing best sellers from other stores. Come and join us!

Presented by: Michelle Johnson, Program Director and Ellen Broughton, Membership Director East, Connect 2 One


Why Every Campus Should Have a Convenience Store 8:30AM-9:45AM
A convenience store (or stores) can be very profitable for your campus store! Attend this session and learn:

  • How a convenience store can be right for your campus be it a commuter or residential campus
  • How profitable convenience stores can be
  • The top 5 selling products in convenience stores
  • How to get started
  • Where to find vendors
  • Location, location, location
  • Setting up satellite convenience stores on campus

Opportunity will be provided for sharing & Q&A. Learn how a convenience store can be a great source of revenue and attract more customers to your campus store!

Presented by: Michelle Mare, Assistant Manager, Rhode Island College Bookstore


Pop Up Stores 8:30AM-9:45AM
Hear from a few of our pop-up store vendors on how to bring this new profitable concept to your store!

Presented by: Lionel Binnie, M Source Ideas and Rhoda Gennarelli, Rhodadendron, LLC


Textbook Rentals: Where are you going? Where have you been? 8:30AM-9:45AM
During this session, you will hear from a panel of your peers on their experiences with textbook rentals. Panelists utilized different systems and represent different campuses. Come hear what worked, what didn’t, what they liked and what they would do differently next time.

Presented by: Darrin Lyons, CCR, Associate Director, CAS and College Store Director, SUNY Cobleskill, Robin Dziczek, Assistant Director/Textbooks, Assumption College Bookstore; Rick Watson, Manager, Ithaca College Bookstore; Tim Porter, Director, Union College Bookstore; Don Baker, Manager, CCRI Bookstore


Morning Beverage and Snack Break 9:45AM-10:00AM

Shift 2020: Trends in Retail 10:00AM-11:30AM
A fascinating examination of the key trends shaping retail in the coming decade. An absolute must for the campus store that wants to get out in front of these seismic shifts in consumerism, technology, economics and demographics.

Attendees will gain:

  • Knowledge of the most critical retail mega-trends on the horizon
  • A thorough understanding of what’s driving these changes and why
  • A clear sense of which social, economic and technological trends represent opportunities for their campus stores
  • Essential information on how to capitalize on these trends

About Doug Stephens, President, The Retail Prophet
Doug Stephens is thought by many to be one of the world’s only retail industry futurists.

His intellectual work and thinking have influenced many of North America’s best known retailers and brands including Wal-Mart, Home Depot, Hudson’s Bay Company, Disney, Loblaw and Benjamin Moore.

Prior to founding Retail Prophet Consulting Doug spent 20 years in retail holding senior international roles, including the leadership of one of New York City’s most iconic retail chains.

Doug is the author of Retail Prophet’s Shift 2020 Retail Trends Report and a member of the Retail Wire Brain Trust. He is also founder of the Retail Prophets industry think-tank and a Contributing Blogger to Technorati’s business channel. In addition, Doug sits on the advisory board of the Location-Based Marketing Association.

When not consulting, Doug is a highly sought after speaker, writer and opinion leader for business media on trends and changes in retailing and consumerism.

Presented by: Doug Stephens, President, The Retail Prophet


Author Luncheon 11:45AM-1:00PM
Over the last 30 years, Anna Quindlen’s work has appeared in some of America’s most influential newspapers, many of its best-known magazines, and on both fiction and non-fiction bestseller lists. In addition to winning a Pulitzer Prize for her New York Times column, Public and Private, Quindlen, is the first writer to have books appear on the fiction, nonfiction and self-help New York Times Best Sellers lists.

Her book, A Short Guide to a Happy Life, has sold over 1 million copies. Her novel, Black and Blue, was chosen for Oprah’s Book Club and several of her books have been made into movies starring Meryl Streep and Mary Tyler Moore.

Quindlen is also the author of bestselling novels Rise and Shine, Blessings, Object Lessons and One True Thing as well as nonfiction books Good Dog. Stay., Being Perfect, Loud & Clear, Living Out Loud, Thinking Out Loud, and How Reading Changed My Life. Quindlen was only the third woman in New York Times history to write a regular column for its influential Op-Ed page. From 2000-2009, She wrote the Last Word column for Newsweek and she continues to contribute articles for the magazine.

Quindlen is a native of Philadelphia and a graduate of Barnard College, where she is chair of the board of trustees. She is a fellow of the American Academy of Arts and Sciences, and holds honorary degrees from more than a dozen American universities.

All those who purchase a ticket to the author luncheon will receive a complimentary copy of Anna Quindlen’s latest book, Every Last One.

Presented by: Anna Quindlen


Vendors set up booths 12:00PM-5:00PM

State of Brick and Mortar Bookstores Today 1:15PM-2:45PM
What is selling in your store today? What isn’t? How are e-books, rentals etc affecting your store? What impact has the Higher Education Opportunity Act had on your operations? Where do you think campus bookstores opportunity areas are down the road? Come to this session and hear insights from two of our experienced Bookstore Directors. Please also share your own ideas! Audience participation encouraged and welcome!

Presented by: Cindy Breton, Assistant Director for Bookstore Operations, Bowdoin Bookstore and Nicki Piaget, Director, University of Southern Maine Bookstore


Dollars and Sentiments: The Rise of Social Marketing 1:15PM-2:45PM
For over a century retailers have relied on traditional media to broadcast their message. Today, all forms of conventional advertising are in a steady state of change and being challenged, augmented and even replaced by social media.

Astute retailers are using social media to connect with the consumer in a personal way that seemed unimaginable only a decade ago. This is one of the most powerful trends in our lifetime and one that every progressive retailer must be in tune with.

This fast-paced session examines social media marketing in a practical and straightforward way.

Attendees will gain:

  • A clear understanding of what social marketing is and how it differs from conventional marketing
  • Knowledge of the importance of social networks and influencers that reside within them
  • Essential information on developing a social marketing strategy
  • Clear insights on how to measure the return on investment in your social marketing program.

Presented by: Doug Stephens, President, The Retail Prophet


Textbook Rentals – How To (Vendor Presentations) 1:15PM-2:45PM
Looking to get started with textbook rentals or wondering how other programs, besides yours, work? Come to this session to hear the major textbook rental companies give brief overviews of their programs and what makes them unique. Opportunity will be provided for questions and answers.

Presented by: Nathan Schultz, Chegg; Mike Eblom, Follett Higher Education Group; John Kelm, Bookstore Solutions; Andrea Dupree, Nebraska Book Company and Stephen Hochheiser, Cengage Learning. Moderated by: Dave McKenna, Bookstore Director, College of the Holy Cross Bookstore


New Product Development: How to Create a New Product Based on Your School’s Mission, From Concept through Completion 1:15PM-2:45PM
Learn how to target those mission goals which drive your college and incorporate those goals to create new, exclusive, saleable products that excite the campus community, generate revenues and keep your mix fresh.

Presented by: Diane Weisbek, Merchandise Buyer, Finger Lakes Community College Campus Bookstore


Afternoon Beverage and Snack Break 2:45 PM – 3:00 PM

The Ebook R/Evolution: What do students think? 3:00PM-4:15PM
The role of the traditional print “textbook” as the foundational tool for instruction is changing along with the traditional publishing model. With much of the book industry now hard at work developing and implementing digital strategies, when are we likely to experience the real tipping point? During this session, Angela Bole, Deputy Executive Director for the Book Industry Study Group (BISG) will discuss her company’s perspective on the book industry’s “game changing” event: changing attitudes toward e-books and e-reading. To illustrate her points, Angela will share recently published data from BISG that examines both student and general consumer book/e-book behaviors and provides insight into where e-books are headed.

Presented by: Angela Bole, Deputy Executive Director, Book Industry Study Group


Prep School Round Table 3:00PM-4:15PM
In this interactive session, participants will discuss issues of importance to Prep School Stores.
Presented by: Guy Gnerre, Store Manager, The Hotchkiss School


Communication Between Bookstore Management and Administration 3:00PM-4:15PM
Bookstore Managers and Directors – this session will explore the best kind of information to forward to your administration, including what, when and how often. Find out what administrators need to know to have a solid understanding of your operation and to be an advocate for you and the bookstore on your campus.


How to Build a Successful Apparel Program 3:00PM-4:15PM
Sourcing, decoration, inventory, styles, brands are all key elements that factor into a success of an apparel program. This education session centers around newer buyers and helping them achieve success with the apparel selection and partnering process.

Presented by: Rich Corvalan, Director of Retail Sales, Ash City


Show Preview Reception 5:30PM-6:30PM
This reception takes place on the show floor. NEW this year! Per your request, vendors will be in the booths for the Show Preview Reception! Stores will be able to check out what our vendors will be offering at the show the next day in a relaxed atmosphere.


Fun Night @ Jimmy Buffett’s Margaritaville in Mohegan Sun 7:00PM-11:00PM
It’s 5:00 somewhere! Time to relax, network and just have fun with your industry colleagues!

Jimmy Buffett’s Margaritaville boasts two floors of dining space, multiple bars and a concert stage, all in a tropical atmosphere inspired by the travels and songs of Jimmy Buffett.

We’ve rented out the top floor just for us!

From the signature Cheeseburger in Paradise to an array of island-style seafood and regional favorites, Margaritaville is a vacation in itself.

In the retail boutique, Margaritaville’s Smuggler’s Hold, grab some souvenirs to take home; you’ll find everything from T-shirts and flip flops to Jimmy Buffett CDs and Frozen Concoction Makers.


Tuesday, March 22, 2011
Registration 6:30AM-12:00PM

New Products Services Breakfast 7:30AM-8:30AM
This popular event returns to Mohegan Sun. Participating vendors will be offering three-minute presentations on their latest and greatest products and services to help you prepare for the show. Back by popular demand will be your moderator, Howie Londner of Alexander Supply.
Presented by: Howie Londner, Alexander Supply


Fashion Show 8:45AM-9:45AM
Apparel and accessories vendors – space is very limited. Be sure to sign up on your registration form. This is a fantastic opportunity for apparel vendors to showcase their newest lines and stores to see them!

The fashion show will take place in Mohegan Sun’s Cabaret Theatre.
Presented by: Jann Stahl, Merchandise Manager, UMass Dartmouth


Trade Show 10:00AM-4:00PM
See all the latest and greatest products and services from all your favorite vendors and reps and new ones too! Taking advantage of some of the many Show Specials can sometimes more than pay a store’s costs of attending this meeting!


Morning Beverage/Snack Break in Show Area 10:00AM-10:30AM

Lunch 12:00PM-1:30PM

Afternoon Beverage/Snack Break in Show Area 2:30PM-3:00PM

CSA-NYS Business Meeting 4:00PM-5:00PM

Show Raffle Winners Announced then breakdown 4:00PM-4:30PM

Reception 6:00PM-7:00PM

Recognition Banquet 7:00PM-9:00PM
CSNE turns 50! Wahoo! We will be celebrating this momentous occasion as well as everyone’s achievements with a very special banquet for all! We will also recognize our hard working boards, committee and sponsors. Semi-formal dress requested but not required.

This event is FREE for CSNE Past Presidents.


Unofficial Meet-Up 9:00PM-11:30PM
Continue your Joint Meeting & Trade Show networking experience in the evening at the unofficial meet-up location, Leffingwells Martini Bar. Stop by and say hi to your new and old industry friends!

Wombi Rock, a glowing three-story white onyx mountain, is home to the famous Leffingwells Martini bar, serving 20 specialty martinis as well as two of their three microbrews: Sachem Ale and our Seasonal Ale. While relaxing in the comfort of the plush décor and intimate lighting, enjoy watching the game or viewing the stars overhead the world’s largest indoor planetarium dome, or checking out the action on the gaming floor.


Wednesday, March 23, 2011
Birds of a Feather Breakfast 8:00AM-9:00AM

CSNE & CSA-NYS Board Meetings 9:00AM-12:00PM

Get it Off Your Chest and Get a Hug! 9:00AM-10:30AM
Our closing session will give you the opportunity to bring up issues you haven’t had a chance to address during the meeting. Come share with your colleagues – whatever you want – your worries, your successes, your ambitions. We’re all in this together! Sometimes, it helps to get if off your chest and leave the meeting with some ideas, feeling good – and with a hug!


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