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Sunday, March 18, 2012
Registration 12:00 PM – 5:00 PM
CSA-NYS Board Meeting 1:00 PM – 5:00 PM
Bonus Session (Connect 2 One) 1:00 PM – 5:00 PM
Opening Night Networking 5:30 PM – 6:30 AM
Dinner on Own 5:30 PM – 6:30 PM
Monday, March 19, 2012
CSA-NYS Breakfast / CSNE Breakfast 7:00 AM – 8:15 AM
Registration 7:00 AM – 5:00 PM
Drayage Company setting up Show Floor 8:00 AM – 12:00 PM
Converting Likes to Sales 8:30 AM – 9:45 AM Using social media to reach customers in new ways.
Presented by: Jason Lobel
College Stores, Value and the Digital Marketplace 8:30 AM – 9:45 AM The worlds of collegiate retailing and course materials are changing rapidly. This session will highlight recent trends and future trajectories of emerging technologies and practices that affect college stores and their core product. It will also explore specific options – both tactical and strategic – to reposition college stores in an era of technology.
Presented by: Mark R. Nelson, Ph.D., MBA and Jeong Oh, J.D., MBA – Mass Media Solutions
Trademark Licensing 101 8:30 AM – 9:45 AM Do you want to learn more about preventing purchasing from sweatshops? Is your administration considering licensing your logo? Stores & vendors need as much info as possible about licensing-related matters.
Presented by: Rick Merriam – Licensing Resource Group
Tech Products and Accessories 8:30 AM – 9:45 AM Making sure you have the right accessories for the changing technologies students are carrying – iPad, iPhone, iPod, Netbook, and Notebook computers.
Presented by: Jason Bringhurst – Professional Cable
Morning Beverage Break 9:45 AM – 10:00 AM
General Session – James Kane 10:00 AM – 11:30 AM The Loyalty Switch: How to Make Anyone Loyal to You, Your Organization or Your Cause
Author Luncheon – Donovan Hohn “Moby Duck” 11:45 AM – 1:00 AM
Vendors Set Up Booths – City Center 12:00 PM – 5:00 PM
Online Price Comparison of Texbooks 1:15 PM – 2:45 PM Stop scouring the Web for textbook prices and engage the online competition head on. Introducing Verba Compete, a new web application. Verba Compete helps you optimize your pricing for profit and competiveness, conduct a better buyback and intelligently source low-cost inventory.
Presented by: Ryan Peterson, Verba Software and Jon Neil, Skidmore College
What’s Hot in Fashion/Idea Exchange 1:15 PM – 2:30 PM You will see get on overview of trends in collegiate fashion followed by facilitation of an Idea Exchange.
Presented by: Paula Haerr, Associate Executive Director – Connect2One
Afternoon Beverage Break 2:45 PM – 3:00 PM
Marketing Your Store 3:00 PM – 4:15 PM This session will emphasize the value of marketing your store to your administration and campus stakeholders.
Presented by: TBD
Get Your Ideas Flowing! Creating Ideas for Displaying Items 3:00 PM – 4:15 PM Get Your Ideas Flowing! Creative ideas for displaying items in a new way. Take a guided stroll through downtown Saratoga and examine what can be applied in your bookstore, includes a final stop to share ideas and impressions.
Presented by: Diane Bilodeau – Kennebec Valley Community College & Bob Carlton – Skidmore College
Student Watch Research 3:00 PM – 4:15 PM Student Watch is primary, industry-specific research that provides new insights into student consumers and validates proven trends. By providing ongoing research conducted and delivered in topical phases, this research will help you tap into today’s college student consumer to better understand and effectively meet their desires and needs.
Presented by: NACS
The Value of Rental 3:00 PM – 4:15 PM This session will emphasize the value of a robust textbook rental program and its impact on the perception of your store. You will hear from stores with a successful program as well as from one of the leading rental companies. Panel of stores will share their own experiences.
Presented by: Robin Dziczek – Assumption College and Others
Creating a New Campus Store Association 4:30 PM – 5:15 PM Discuss creating a new Campus Store Association for the northeast.
Show Preview Reception 5:45 PM – 6:45 PM
Dinner & Fashion Show 7:00 PM – 11:00 PM Thank you to Patty Pfanzelter – West Point Association of Graduates Gift Shop!
Tuesday, March 20, 2012
Registration 6:30 AM – 12:00 PM
New Products/Services Breakfast 7:30 AM – 8:30 AM
Presented by: Howie Louder – Alexander Supply
Morning Beverage/Snack Break in Show Area 10:00 AM – 10:30 AM
Trade Show 10:00 AM – 4:00 PM
Lunch in Show Area 12:00 PM – 1:30 PM
Afternoon Beverage/Snack Break in Show Area 2:30 PM – 3:00 PM
Show Raffle Winners Announced 4:00 PM – 4:15 PM Show Raffle Winners Announced and then Breakdown
CSA-NYS Business Meeting 4:00 PM – 5:00 PM
Recognition Banquet & Entertainment by Grand Central Station 7:00 PM – 11:00 PM
Wednesday, March 21, 2012
Breakfast on Own 8:00 AM – 9:00 AM
Shared Interest Round Table – Prep Schools 9:00 AM – 10:30 AM
Presented by: Guy Gnerre – The Hotchkiss School
Shared Interest Round Table – Large Stores 9:00 AM – 10:30 AM
Shared Interest Round Table – Small Stores 9:00 AM – 10:30 AM
Shared Interest Round Table – Community Colleges 9:00 AM – 10:30 AM
Presented by: Donna Tessitore – Schenectady County Community College
CSNE & CSA-NYS Board Meetings 9:00 AM – 12:00 PM
